Grow One for a Cause

Hey gents — ever wanted to grow a ’stache to rival the long, flow­ing fol­li­cles of such lumi­nar­ies as Sal­vador Dali, Hulk Hogan and the Biker from the Vil­lage People?

Well, this Movem­ber — a month-long char­ity event rais­ing money for men’s health — you can not only bust out with your best must(ache), you can also cre­ate a viral-worthy web video to raise aware­ness for prostate cancer.

Every Novem­ber for the past three years, men have been urged to cul­ti­vate their upper lips to raise money for prostate can­cer research. So far, the char­ity has raised $100 mil­lion. This year —  Movem­ber is launch­ing a con­test called The Moscars.

Basi­cally men can sub­mit their mo’-inspired videos on a ded­i­cated site to help raise aware­ness for the cause and win prizes. The con­test started this week and lasts until Decem­ber 10.

We’re pretty impressed with the premise of this con­test. As if grow­ing a mus­tache wasn’t eye-catching enough (the trick is to get peo­ple talk­ing about can­cer when they ask about your ’stache), cre­at­ing a video — which could pos­si­bly go viral — is sure to spread the mes­sage even further.

The Casual Gent has started grow­ing his mous­tache out and will be keep­ing a daily photo log of the growth progress posted via Twit­ter (@thecasualgent).

So, I implore you, grow it out — make a video — and do me proud.